Perfect Petroleum, based in Orlando, Fla., has joined VP Racing Fuels’ retail branding program.
Perfect Petroleum services more than 250 retail locations and is positioned to greatly enhance VP’s expansion efforts in Florida and the Southeastern U.S.
“We looked carefully at VP’s program and found much to like,” said Bryan Chamberlain, director of business development for Perfect Petroleum. “VP has an attractive image and has targeted Millennials, which are the future of this business. We believe that the image complements our current offerings and the company’s expansion footprint aligns nicely with our key marketing areas.”
Another important factor according to Chamberlain are the new revenue streams available from VP-branded products such as VP Small Engine Fuels, Madditive performance chemicals, five-gallon plastic Sportsman’s Containers and VP apparel.
“Perfect Petroleum is an important addition to our roster of partners and we’re very pleased to have them on our team,” said Alan Cerwick, president of VP Racing Fuels. “The folks at Perfect were quick to grasp the benefits of VP’s branding program, not the least of which is VP’s appeal to a younger demographic through our reputation for racing and performance along with our edgy marketing programs. We look forward to working with Perfect Petroleum to expand our program throughout Florida and the Southeast.”