Expands digital marketing presence at its convenience stores through a new mobile app.

Mickey Mart Convenience Stores is expanding its digital marketing with its new OpenStore by GasBuddy mobile app.

Locally-owned and operated, Mickey Mart takes pride in offering the best customer experience. The new app expands its engagement to customers’ mobile phones.

“OpenStore offers a way to engage with convenience store customers on a new level by offering promotions and unique smartphone applications that help increase in-store sales and brand loyalty,” stated Jason Toews, CEO of OpenStore, “We will work together with Mickey Mart to deliver customers a memorable experience.”

Using the OpenStore app, Mickey Mart will send more than just digital coupons. Customers will have access to games, lottery results, contests and location information, providing new channels for Mickey Mart to engage with loyal customers on the go.

“Mickey Mart is very excited to announce the release of its brand new app. We teamed up with OpenStore to assist us in developing our app based on their industry expertise,” saidJason Appel, chief operating officer of Mickey Mart. “With their help we feel we were able to come up with an app that provides our customers with everything they want and need in an app from gas prices to mobile coupons and much, much more.”

In addition to providing customers an entirely new app experience, Mickey Mart will launch a new transactional loyalty program. Through its new mobile app customers will be able to save and earn points on purchases on a digital card, eliminating the need for plastic loyalty cards.

Customers will have a brand new, multi-channel shopping experience at Mickey Mart Stores.

Mickey Mart convenience stores operates 30 locations.