Mcintosh Energy, parent company of MacFood Mart, has partnered with OpenStore by Gasbuddy to embrace all aspects of convenience store marketing through a multiplatform approach.
McIntosh Energy realized that it takes more than just having a good location to drive business to a store. With OpenStore, MacFood Mart has a new easy-to-use Web page as well as a mobile app with couponing and games. In addition, Fort Wayne, Ind.-based MacFoods Mart will begin incorporating beacons into their stores to geo-target customers and send them in-app messages.
“We are excited to partner with McIntosh Energy and look forward to the digital marketing possibilities that the OpenStore solution provides,” said CEO of OpenStore, Jason Toews. “Connecting our clients to their customers to help drive sales, increase engagement and brand awareness are our key goals.”
“McIntosh Energy is looking forward to growing their customer base in partnership with OpenStore,” said Ray McInstosh, president at McIntosh Energy Co. Inc.
Through its new mobile app and Website, MacFood Mart will enhance the customer shopping experience while driving traffic to its stores. Today the company owns and operates four strategically-placed convenience stores in and around Fort Wayne.