Ricker’s has teamed up with GreenPrint LLC to introduce a Reduced Emissions Fuel Program across its 32 c-stores in Indianapolis.
GreenPrint already has launched its reduced emission gasoline in Atlanta with BP and New Mexico with Alon 7-Eleven.
The turnkey sustainability program reduces consumers’ tailpipe emissions through GreenPrint’s proprietary platform and investments in local, regional and global certified carbon reduction projects to sequester carbon dioxide out of the atmosphere. Unlike other alterative fuel products, GreenPrint’s program requires no new software, hardware, or new tanks or equipment that would require capital expense and installation. Instead, consumers with existing traditional vehicles pump the same high-quality Ricker’s fuel as always and now are ‘green’. With previous launches, the program has been proven to drive incremental volume, loyalty and sales for participating retailers.
“Consumers vote with their wallets and they’re increasingly choosing to direct their business to companies who give back and support their community and the environment. That’s why thought leaders like Quinn and his team at Ricker’s are choosing to launch our program,” said Peter Davis, founder and CEO of GreenPrint. “We’re thrilled to begin our partnership with Ricker’s, as they are committed to bringing sustainability to their consumers and a true competitive differentiator to their locations.”
Every time a customer pumps a gallon of fuel at a Ricker’s station in Indianapolis, GreenPrint will calculate the vehicle’s tailpipe emissions and invest in projects to reduce those emissions in the atmosphere by up to 30%. The program will plant trees in local parks and greenscapes to beautify the community and provide other social and environmental benefits in and around Indianapolis.
“Since its founding, Ricker’s has had a strong lasting commitment to serve and support our community, our customers, and our people,” stated Quinn Ricker, CEO of Ricker’s. “We are excited to partner with GreenPrint who aligns with our values and launch a program to foster goodwill and give back to the community that we serve. I am excited that we will be planting trees and protecting the environment while at the same time building loyalty and goodwill for our business.”
Ricker’s has more than 54 high-end convenience stores.