In keeping with the company’s progressive views, McDonald’s has launched a worldwide company makeover.
In an attempt to create a new atmosphere for consumers, McDonald’s has given its brand packaging a major makeover.
According to a report from NBC Chicago, McDonald’s has opted to use colors outside of the brand’s traditional red and yellow for the first time in over 60 years. The use of new colors is intended to give the brand a new look and feel, and the new bright and clean take-out designs paint a better picture of the “fun,” “modern” and “progressive” burger company that McDonald’s is striving to be.
The new design will give the 69 million daily McDonald’s customers a noticeable change, and the transition to the new design will expand the 36,000 locations worldwide throughout 2016.
Along with the company’s new look, McDonald’s has announced a new initiative to source all of its fiber-based packaging from recycled or certified sources by 2020 in order to continue moving forward with issues concerning the environment, which are important to the company’s customers.