For the 23rd consecutive year, QuickChek will sponsor the iconic annual New Jersey Festival of Ballooning.

QuickChek is once again acting as the title sponsor for the annual New Jersey Festival of Ballooning.

According to a report from nj.com, this is the 23rd consecutive year that QuickChek is sponsoring the largest summertime hot air balloon and music festival in North America, making it the longest running festival sponsorship in the U.S.

The New Jersey Festival of Ballooning has become an international attraction, attracting more than 165,000 people with the twice daily mass ascension of 100 balloons from around the world for three consecutive days. The festival, which runs from July 24-26, also features a major concert series, in addition to the balloons.

The Festival will also feature a 2,700-square-foot Quickchek store replica where guests can purchase refreshments and relax with family and friends between balloon launches and concerts.

In addition to brand presence at the three day Festival, QuickChek has extended its partnership to a nine month marketing program, where the brand will launch branded promotions to help drive traffic and to act as a major retail outlet for event tickets. Tickets for the event will be sold at discounted prices through all QuickChek locations beginning on Memorial Day.