QuickChek’s mobile ordering platform has become even more convenient.
QuickChek customers now have the opportunity to order the world’s first 3D-printed subs. These one-of-a-kind subs are available exclusively through Mobile Ordering on the QC Mobile App.
“This technological breakthrough was created to enhance our app-based Mobile Ordering platform,” explained John Schaninger, vice president, sales and marketing. “Mobile Ordering allows app-users to order subs, salads and breakfasts on-the-go, for fast and easy pick-ups from QuickChek. 3D-printed subs are the perfect addition to this convenient service when your hunger really can’t wait!”
Although the popularity of its recently launched Mobile Ordering feature prompted QuickChek’s leadership to expeditiously explore further developments in mobile food service technology, the idea to offer 3D-printed subs was only realized as the byproduct of impeccable timing and luck.
“This project was first imagined when our inkjet printer ran out of yellow toner,” said Eric Rush, digital marketing manager at QuickChek. “An intern jokingly suggested refilling the empty cartridge with a tasty new mustard we were testing, and that’s when it hit us!”
The leadership team wasted no time getting started. QuickChek’s industry leading chefs worked alongside the same team who brought Mobile Ordering to the feature-packed QC Mobile App. Remarkably, QuickChek’s sub-printing prototype was developed in less than a month’s time.
“We were very hungry, and that’s what motivated us to complete the prototype at such an accelerated pace,” explained Jen Vespole, senior director of food service and the chef-mastermind behind the integration of 3D printers and all-natural ingredient replication technology. “The first edible sample was fully printed—and consumed—in less than 10 minutes.”
Like all of QuickChek’s fabulous fresh food offerings, the 3D printed subs underwent rigorous testing for quality, freshness and overall taste. The results exceeded expectations.
“To our delight, we found that the printed subs were just as delicious as those created through our traditional sub preparation process,” said Schaninger, who admitted to printing and eating multiple subs during each day of testing, before adding, “thank goodness for healthy options like the Turkey Ham Florentine Sub!”
The first of their kind, these auto-assembling subs can be made-to-order in all varieties. App users are now encouraged to experience the awesomeness by tapping the “print” button when placing mobile orders. Lucky readers of this announcement can use the code “FoolsDay” to get an extra 1,000 game credits. As always, those who place their first mobile order will receive a free bag of Deep River kettle cooked potato chips.