Customers can try new Airheads Xtremes Rainbow Berry Slurpee drink free when they buy Airheads.

This Friday, April 8, 7-Eleven convenience stores are celebrating Airheads Day, the day when Airheads and Slurpee fans can get two treats for the price of one. 7-Eleven stores and Airheads Candy created Airheads Day.

Airheads Day runs from 12:01 a.m. until 11:59 p.m. on Friday, April 8, at participating U.S. 7-Eleven stores. Customers can get a FREE small Airheads Xtremes Rainbow Berry Slurpee drink with the purchase of any two-ounce package of Airheads or Airheads Xtremes candy.

Available exclusively at 7-Eleven stores, the new Airheads Xtremes Slurpee flavor is Rainbow Berry. Like the candy, the Airheads version of a Slurpee drink is described as a berry-licious rainbow of fruity, sweetly sour flavor.

“It’s an extreme offer for an extreme Slurpee flavor, and we invite people to post photos of their extreme Airheads Xtremes Slurpee experiences on their favorite social platforms,” said Laura Gordon, 7-Eleven vice president of Brand Innovation and Marketing. “Slurpee fans love putting candy in their drinks, especially sour, fruity candy like Airheads Xtremes. This new Slurpee flavor is already a hit with customers. On Airheads day, we will make it easy for our customers to create their own combination of Airheads Xtremes Rainbow Berry flavor fun.”

The free-with-purchase promotion continues the yearlong 50th birthday celebration – “Slurpee Fiftee Partee.” During a recent two-day BYOCup promotion, thousands of Slurpee fans filled cup-like containers and posted fun and funny cup shots on social media. A Wild Cherry donut marked the first Slurpee in donut form and has gained an online following as well as media attention.

For the Slurpee Fiftee celebration, 7-Eleven redesigned the Slurpee.com website to share the fun of Slurpee and excitement happening all year long.

Part of the fun is capturing any Slurpee experience with photos and sharing it on social media. To encourage social media participation, 7-Eleven is using the hashtag #Slurpee50 for events this year so Slurpee fans can share photos on Twitter, Facebook and Instagram. 7-Eleven is also promoting Airheads Day on its Snapchat account under the username REALLYSLURPEE.

“There are not many brands that have brought more smiles to faces than Slurpee, which is why it’s such an honor for Airheads Xtremes to be part of Slurpee’s 50th birthday,” said Sylvia Buxton, vice president of Marketing U.S. for Perfetti Van Melle. “Airheads Day will be an extremely fun celebration for fans of both brands – a sweetly sour Slurpee pairs well with any Airheads candy, especially our limited-edition Airheads Xtremes Bluest Raspberry Bites.”

The Airheads Xtremes limited-edition Slurpee flavor will be available at participating 7-Eleven stores through May. New products, however, are continually brought in and out of stores based on customer feedback.

“7-Eleven is always looking to bring fun new Slurpee flavors to the more than 7 million customers we serve every day,” Gordon said. “Stay tuned for more candy fun during Slurpee season.”