Thursday, April 7 is National Beer Day—an actual holiday marking the end of Prohibition in 1933, allowing people to buy and drink beer in public.
To celebrate, Let’s Grab a Beer created a “Brewnited States” Beer heatmap showing beer styles that are exceptionally popular across the USA, based on IRI data: http://www.letsgraba.beer/post/142355095498/its-true-beer-unites-us-all-but-america
America Loves Lager – it’s the nation’s most popular beer style. Nationwide, there’s a lot of love for classic American lagers, making lager the most popular beer style in America. Most Midwesterners and Southerners overwhelming choose lager as their beer of choice. In fact, lagers represent more than 80% of all beer sold by volume.
New York: European Lager – New York shows off its cosmopolitan heritage with a fondness for European lagers, which are extraordinarily popular in The Empire State.
Colorado: Wheat – Coloradans are sweet on wheat beers. With Colorado’s proud heritage of wheat production, it should come as no surprise locals pour “prairie gold.” Wheat beer is remarkably more popular in Colorado than the rest of the country.
Southwest Border States (CA, NV, NM): Mexican Lagers – On the Southwest border, they serve up the cerveza! Not surprisingly, Mexican lagers are extremely popular in this part of the country, bordering Mexico.
Alaska: Dark Beer – Alaskans won’t see sun in winter and enjoy midnight sun all summer, but like their beer dark year-round. Dark beers are unusually popular in the last frontier.
Let’s Grab a Beer also conducted a national survey, which found:
Tina Fey is the celebrity Americans would most like to have a beer with, narrowly beating out Jimmy Fallon this year.
- The majority of working Americans 21+ and nearly three out of four Millennials (72%), would like their work to close early on National Beer Day.
Beer is more popular amongst Millennials (55%) than mixed drinks (35%), wine (30%), vodka (27%), whisky (24%), champagne/Prosecco (19%), gin (8%), tequila (1%) and rum (0%).
What better way to celebrate National Beer Day, than sharing a beer? Viewers can join the conversation when having beers on National Beer Day by using the #NationalBeerDay, #BeersWith and @LetsGrabaBeer!
The most unusually popular beer styles by region were determined by IRI by examining total category, off-premise beer sales only, nationwide from the last 52 weeks, ending Feb. 28, 2016. Specific beer styles that are sold in remarkably higher numbers in specific regions of the country are noted.