A new non-fuel store concept will help QuikTrip to grow into non-traditional markets.
Midtown Atlanta is now home to QuikTrip’s firs ever non-fuel store. QuikTrip has launched this new store concept to attract urban customers in search of convenience items.
According to a recent report from 11 Alive, the new store opened on Thurs., June 23, at the corner of 6th and Peachtree streets. The store occupies the floor level of the Viewpoint building.
This new non-fuel store concept features similar amenities to other QuikTrip locations, but its larger size has allowed for an expanded QT Kitchen counter, a concept that has expanded throughout the chain’s many locations over the past few years, 11 Alive reported.
11 Alive also noted that this new store is currently QuikTrip’s only non-fuel test market location. The report also stated that company officials have announced that this non-fuel concept is part of a long-term initiative to serve non-traditional market segments.