Fiesta Mart expands its Texas store base to 70 through a new acquisition.
Houston-based Fiesta Mart LLC is increasing the number of stores it operates with the acquisition of 11 Minyard Food Stores in the Dallas-Fort Worth Metroplex from RLS Supermarkets LLC.
Fiesta is a specialty grocery retailer known for its international offerings that cater to the diverse communities served by their stores. With the Minyard Food Stores acquisition, Fiesta will now operate 70 stores across Texas.
“We are excited to welcome Minyard Food Stores to the Fiesta family. This action reinforces the strategic growth plan we put forth early last year,” stated Michael Byars, Fiesta CEO. “Our entire Fiesta team has worked together to move the brand forward organically, and now through acquisition we continue on our growth plan.”
Byars has personal ties to Minyard, working for the company from January 2005 through January 2009, ultimately serving as CEO and president of Minyard for more than three years. He joined Fiesta in 2015 and has focused the company on reinvigoration of its core consumer promise, “To provide consumers the freshest quality products and extensive assortment, at the value they need to celebrate food and family every day.”
In early 2015, Fiesta was purchased by ACON, an international private equity investment firm. “ACON is pleased to add Minyard Food Stores to the Fiesta team as part of our strategic vision to grow the Fiesta brand,” remarked Andre Bhatia, a managing partner of ACON. “Our prior supermarket investing experience and success will further strengthen Fiesta’s position in the markets we serve.”
The newly acquired Minyard store locations will continue to be supplied by current supplier AWG, along with Fiesta’s supplier, Grocery Supply. The Minyard stores will be transitioning to Fiesta over the next several months. Additional terms of the deal were not disclosed.