Kwik Trip convenience stores raised $65,000 through checkout lane coin canister donations.
Kwik Trip Convenience Stores during the month of June raised $65,000 through its 2016 coin canister campaign.
The campaign supported the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to help solve the nation’s childhood obesity crisis by making healthier choices easier.
In June, all 491 Kwik Trip locations throughout Wisconsin, Minnesota and Iowa urged communities to support PHA’s work with the placement of canisters at every checkout lane. Now in its third year, this campaign has raised $180,000 since 2014 to help invest in healthier futures for our nation’s children.
“Consumer demand for healthier food is on the rise. This campaign – and Kwik Trip’s commitment to meeting their customers growing needs – is affirmation that the healthy choice can be the easy choice for busy parents and families,” said PHA CEO Lawrence Soler.
Since first teaming up with PHA in 2014, Kwik Trip has made a number of advancements to make healthier choices more convenient and accessible for its guests through their EatSmart program, as well as becoming the first convenience store to offer a PHA-approved combo meal.
Building upon these efforts as a part of its new commitment to PHA, by June 2017 Kwik Trip will offer an expanded stock of healthier options, including healthier packaged foods like nuts and granola bars throughout the store, and will increase healthier options in the checkout area.
“Kwik Trip is proud to partner with the Partnership for a Healthier America and assist them in their efforts to help eliminate childhood obesity, “ said Dave Ring, Kwik Trip’s community relations manager. “We are grateful for the generosity of our co-workers and guests in support of our continued mission to provide healthier food options and make a positive difference in the lives of the people and communities we are fortunate to serve.”