After studying Millennial dining trends, the Culinary Trend Tracking Series has offered advice on how to attract Millennial consumers.
Millennials are unique consumers, and their demands are changing the face of the foodservice industry. The latest issue of the Culinary Trend Tracking Series from Packaged Facts offers strategies that foodservice operators can use to attract the trend-setting Millennial generation.
In order to cultivate Millennials as consumers, foodservice operators should focus on the following strategies and product categories:
- Customization: Salad bars and self-service hot food stations set the stage in both foodservice and retail for a full-fledged customized dining lifestyle. Once customers get a taste of customization, they won’t look back.
- Mashups: Taking up where fusion left off, the sky is the limit for the mashup trend, including a growing opportunity for consumers to get involved in the creation of the newest crazy-mixed-up food or beverage.
- Munchies: Ditching the three-meals-a-day standard, Millennials are reshaping how Americans eat, often opting for several snacks or small meals throughout the day. With 35% of Millennials trending toward snacks as meal replacements, munchies are now expected to be healthful, flavorful, and portable.
- Bowls: Burgers may still be king, but bowls are fast becoming the preferred vessel for everything from rice, noodles and salad to quinoa, acai and pok. Whether the ingredients are customized or pre-set, bowls allow for creative expression and plenty of room for healthy ingredients, all within a familiar format.
- Shrubs and Digestives: As consumers become more interested in probiotics, shrubs and digestive have taken on new life in the market as beverages, mixers and flavoring agents.
To view the original study, visit: http://www.packagedfacts.com/Millennial-Menus-Culinary-9956181/