Thornton’s is redefining convenience with its new Real Kitchen. Real Food. campaign.
Thorntons has announced the official launch of 28 new store concepts across the “Kentuckiana” (Kentucky and Indiana) market. These new stores will offer guests an elevated experience as Thorntons is redefining convenience with delicious, high quality food that is fast and fresh, served in a real kitchen setting.
“We believe you should be able to get quality, quantity and convenience, all in one place,” said Tony Harris, president of Thorntons. “That’s why we’re going beyond gas and changing the perception of what convenience stores have to offer.”
The Thorntons Real Kitchen. Real Food. locations are equipped with real kitchens and real cooks who handcraft crave-worthy, high-quality food. A whole new menu includes hot, salted pretzels, savory breakfast and lunch burritos, pizza sticks and more, all freshly prepared in-store. The grab-and-go concept allows guests to get in and get out in an average of three minutes, with a delicious meal in hand.
“Real is powerful,” said Harris. “To us, real means honest, trustworthy and authentic. That’s what makes our new store concept different than any others in the region, and that’s what drove the idea behind Real Kitchen. Real Food.”
The new Thorntons’ Real Kitchen. Real Food. campaign debuted in the Kentuckiana market, immersing guests in the updated, high-quality, on-the-go food experience from August through October. Thorntons will introduce Val, the spokesperson who brings Real Kitchen. Real Food. to life. Val loves flavorful food fast and will provide Louisville and Southern Indiana residents with an inside look at the new Thorntons stores through:
- A series of TV, digital media and radio spots featuring Val that introduce Kentuckiana residents to Real Kitchen. Real Food., redefining what guests think of as real convenience
- Facebook, Twitter and Instagram content and giveaways, exemplifying how Thorntons fits into every busy lifestyle
- Grand opening events at select stores that include surprise and delight gifts, free food sampling and coupons to fuel on-the-go guests
- Engaging Snapchat filters, geo-targeted to Real Kitchen. Real Food. locations
From the dedicated young worker settling into his first serious job and the long hours that go with it, to the busy mother of three who drives her children from sports games to music lessons and back home again, Thorntons is excited to offer all of its on-the-go guests real value and convenience that fits into their busy lives. The Kitchen Is Open! and Thorntons welcomes everyone to taste just how good real can be.