ARCO has partnered with Goodwill Southern California to transform the lives of the people in the community.
Tesoro, owner of the ARCO brand, has announced a new partnership with Goodwill Southern California (GSC) in order to assist the nonprofit in furthering mission of “Transforming Lives Through The Power Of Work.”
GSC’s footprint spans across Los Angeles, San Bernardino and Riverside counties. In those same counties, there are more than 400 ARCO fueling stations.
ARCO will help GSC work towards its mission through a multi-year commitment that includes direct cash contributions and community fundraising events at ARCO fueling stations. Additionally, ARCO will launch a co-branded marketing campaign designed to generate positive awareness about GSC and actions taken by the nonprofit that help those in need. GSC will display co-branded messaging at their retail locations and on some of the nonprofit’s truck fleet.
“We’re proud to partner with Goodwill Southern California to help build brighter futures for people in need,” said Robert Bezner, senior director of brand management at Tesoro. “It’s good business to give back to the communities that we serve.”
GSC uses donations at their 47 donation centers and purchases at their 81 stores to fund occupational programs, from training and education to work experience and job placement. The work they do improves the community by building the local economy and developing critical workforce skills.
“Goodwill is for everyone. Our broad and inclusive approach to outreach is inspired by our mission’s four cornerstones of empowering individuals, advancing business, enriching communities, and caring for the earth,” said Tom Shaw, chief operating officer at Goodwill Southern California. “Our partnership with the ARCO brand will be grounded by principles that align perfectly with our mission.”