From spending habits to shopping behavior, Nielsen reports on reaching customers with disabilities.

Nielsen released its first-ever study on the state of consumers with disabilities: “Reaching Prevalent, Diverse Consumers with Disabilities.”

More than one in three households in the U.S. has a person that identifies with a disability, representing spending power that exceeds $1 billion, according to the U.S. Census. And this presents ample opportunity for retailers and manufacturers to gain market share.

This study highlights the prevalence, diversity and loyalty of this consumer segment and uncovers how their $1 billion in spending power translates to shopping behavior, breaking down the group’s spending habits, specifically pointing out which consumer packaged goods categories they purchase the most, as well as what retail channels they frequent most often.

These insights are extremely useful for marketers, advertisers, CPG manufacturers and retailers looking to grow affinity and share among this incredibly diverse, prevalent and loyal segment of shoppers — ones who are often overlooked early on.

View the full report at:
http://www.nielsen.com/us/en/insights/news/2016/understanding-the-shopping-habits-of-the-disabled-consumer.html