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Chevron Introduces ‘ExtraMile Extras’ Rewards Program

By CSD Staff | January 4, 2017

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Customers earn free ‘extras’ after five qualifying purchases.

Chevron Products Co., a division of Chevron U.S.A. Inc., has announced the launch of its ExtraMile Extras Rewards program to more than 700 ExtraMile locations throughout California, Oregon and Washington.

Since the first store opened more than 10 years ago, the ExtraMile store concept has experienced steady growth, setting new standards in convenience store retailing that complements the changing tastes and busy lives of customers.

To get started on the ExtraMile Extras Rewards program, customers simply enter a phone number on the ExtraMile Extras tablet near the cash register at a participating ExtraMile store and make a qualifying purchase. Each time members make a qualifying purchase they earn 1 Shield. Earn 5 Shields to get a free Extra, such as a free coffee, snack or fountain drink.

“We’re thrilled to be able to offer even more ways for customers to reap the benefits and product offerings of ExtraMile,” said Brant Fish, vice president, Americas Products West, Chevron Products Co. “The ExtraMile Extras Rewards program will help us continue building relationships with our most valuable customers giving them a great reason to keep coming back.”

Members will need to complete their account registration through the ExtraMile mobile app or ExtraMileExtras.com, in order to be able to redeem any earned Extras. Once a member completes registering, they can track their Shields and Extras through the app or website. Members will be alerted by email and/or, if they decide to receive SMS messaging, by text message when they’re close to earning a free Extra. Shields expire 60 days after earning them and Extras expire 30 days after earning them.

A qualifying purchase includes any convenience store item excluding lottery tickets, tobacco, alcohol, motor fuel, services, car washes, propane, restaurant-prepared food, phone/prepaid wireless cards, gift cards and charitable donations. Customers can call also Customer Service at (800) 574-2757 to complete their account registration.

Last month, Chevron announced its 500th franchised ExtraMile convenience store. Today, Chevron has more than 755 company-owned and franchised locations throughout California, Oregon and Washington.

 

 

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  • Categories
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    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
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  • CStore Playbooks
    • Alcoholic Beverage Playbook
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  • Products
    • 2022 Hot New Product Contest
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