“+color” campaign encourages customers to eat a more balanced diet.
As customers set their New Years resolutions, many will be looking to be healthier, and SUBWAY and the American Heart Association have teamed up to help them achieve their goals.
SUBWAY restaurants and the American Heart Association are encouraging consumers to add just one extra “cup of color” to their daily diet in 2017, which can help improve the health of all Americans.
SUBWAY offers millions of handcrafted sandwich and salad combinations and 10 varieties of vegetables to its guests, from cucumbers to spinach to green peppers, helping guests make their subs more colorful and fill up the right way – making for a New Year’s resolution that’s easy to stick to.
SUBWAY and the AHA first launched +color, an on-going initiative focusing on the positive health impact of fruits and vegetables and encouraging Americans to add more color to their diets, in September. AHA estimated that if Americans ate the recommended amount of fruits and vegetables every day, approximately 39,900 deaths would be prevented from cardiovascular diseases, stroke and diabetes and $7.6 billion in medical costs could be saved annually.
+color is also critical to helping the AHA achieve its 2020 health impact goal of improving the health of all Americans by 20% by 2020. Adding one more cup of fruits or vegetables per day closes the gap by approximately 50%.
“Through +color, we’ll empower communities and consumers of all ages, especially millennials, to eat more fruit and vegetables. We want to push the perceived limits and perceptions around what people think is healthy to what is actually going to help them improve their diet. It’s about adding colorful, nutritious and vitamin-packed fruit and vegetables to meals instead of choosing unhealthier options,” stated Rachel Johnson, Ph.D., MPH, RD, professor of Nutrition, The University of Vermont and past chair, American Heart Association Nutrition Committee. “It’s about showing America how easy it is to get more of these vital foods into their diet each day and how easy it is to share this information everywhere they go with everyone they know. This information has the power to help save lives.”
