Breakfast customers enjoy a wide range of items during the morning daypart.
Think customers only want traditional breakfast foods in the morning? Think again.
After studying store purchasing patterns, Atlanta-based RaceTrac found its top sellers from 5 a.m. to 10 a.m. aren’t typical breakfast items. In fact, TracFanatics purchase a wide range of items during the early hours of the day like hot dogs, energy drinks and bags of ice.
In order to illustrate the uniqueness of their guests’ breakfast pallet, RaceTrac created an infographic to highlight what gets their guests going in the morning.
This January RaceTrac is offering a special deal: buy a breakfast sandwich, get any size coffee for 50 cents.
*All statistics are averages of sales metrics gathered between Oct. 1 and Feb. 29, 2016.