CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Online Grocery Shopping Set to Grow

By CSD Staff | February 3, 2017

Share

Online grocery shopping is especially appealing to Millennials who appreciate global cuisines.

The internet is quickly becoming the virtual grocery store for many U.S. consumers with 52 million currently grocery shopping online, finds a new study from The NPD Group, a global information company.

According to the NPD report, 20 million consumers who are current, lapsed or new to online grocery shopping plan to increase their virtual shopping for foods and beverages over the next six months.

Although online grocery shopping lags other e-commerce industries in terms of development, the fundamental shift in the country’s demographics is one of the reasons there is now greater adoption of shopping for foods and beverages online, finds the NPD report, “The Virtual Grocery Store.”

Among the key groups favoring online grocery shopping are the younger generations, particularly Millennials and Gen Zs, who were born into the tech era. It’s second nature for these young adults to use the internet for all types of purchases. Online grocery shopping is especially appealing to Millennials who appreciate global cuisines and can find what they need online and see food shopping, prep and eating as an experience rather than just sustenance.

Those who shop online for groceries do so with a good deal of satisfaction, reports NPD. Over 60% are completely satisfied by the experience, a mere 6% are neutral or dissatisfied, and the others are somewhat satisfied.

Not surprisingly convenience is the top driver of satisfaction but online grocery shoppers also like the delivery options and shipping deals, like Amazon Prime, the infinite assortment and tax advantages.

“Food and beverage manufacturers should monitor the quickly changing landscape with respect to grocery delivery services and online retailers to ensure their products are part of the assortment where it matters,” said Darren Seifer, NPD food and beverage industry analyst. “Brick and mortar retailers also need to adjust to ensure they’re not losing out with younger tech savvy consumers. Now is the time to start developing e-commerce programs or to expand your current services. Whether a manufacturer or retailer, now is the time to act while shoppers are experimenting and there is significant growth on the horizon.”

 

 

Related Articles Read More >

Yesway Opens Four New Allsup’s Stores
Stewart’s Shops Builds New Site
Urban Insurance Sets Focus on C-Store Industry
Bolstering Adult Beverage Sales
YEO Conference

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization