Through a partnership with Village Tea Company Distribution and the Florida Panthers On the Move tests single-serve POS displays of various tea flavors.
On the Move Convenience Stores is featuring loose leaf tea at its 11 of its stores across Florida.
Village Tea Company Distribution, Inc., as part of its ongoing effort to introduce more Americans to the benefits of drinking quality loose leaf tea, has been invited by The Florida Panthers and On the Move, Florida’s Convenience Store to participate in a unique sales and promotions partnership opportunity which will include in store displays at 11 On the Move Florida’s Convenience Store locations. On the Move, currently has 40 stores located in the high traffic areas across Florida.
As participating vendor, Village Tea Company will feature its’ new Single Serve POS display with variety of flavors and potentially other products at select On the Move store locations in South Florida. The partnership will be supported by the Panthers Radio Network, in arena (BB&T Center) promotions and Panthers social media platforms to run throughout the NHL playoffs and the offseason.
“We are excited about the partnership with On the Move and the Florida Panthers and we welcome the opportunity to introduce new customers across South Florida to the Village Tea Company brand of premium loose leaf teas through our newly launched foodservice and hospitality platform. This is especially important as we are developing additional sales and marketing initiatives in the region and we hope to make this program an integral part of those efforts,” stated Janon Costley, CEO of Village Tea Company Distribution/Affinity Beverage Group, Inc.