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C-Store Beverage Buzz Survey

By CSD Staff | June 2, 2017

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Convenience store beverage sales were up 4-5% over the Memorial holiday weekend, a slight deceleration from last year as weak energy sales increased.

Wells Fargo recently conducted a “Beverage Buzz” survey of beverage retailers representing thousands of c-store locations across the country to get a sense of beverage trends during the recent Memorial Day holiday.

After tallying the numbers, c-store beverage sales growth remains soft at 4% as the summer selling season kicks off a survey of retailers representing at least 15,000 convenience stores nationwide.

KEY TAKEAWAYS

Some key takeaways from the survey include: (1) Total beverage sales were up 4-5% over the holiday weekend, a slight deceleration from last year, as weak energy sales increased; grocery promotions, out-of-stocks and poor weather in many regions did offset strong results in bottled waters and import beers; (2) As far as beer and adult beverage sales, Constellation Brands (STZ) is showing no signs of slowing, given increased shelf space and new innovation with double-digit sales growth expected in 2017.

In addition, Monster’s sales are expected to remain soft for 2017 (+3-4%) as execution issues and limited innovation continue to hinder growth. Also, retailers are optimistic about Dr. Pepper’s Bai brands, but we see little upside potential to its revised 40-50% fiscal 2017 growth target.

Lastly, retailers reported some ongoing issues with out-of-stocks for Coca-Cola and Monster products in some territories recently transitioned to independent Coke bottlers.

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization