More than 34 million unbanked and underbanked U.S. households rely on alternative financial services to make the monthly payments.
Convenience store chain Yesway is expanding its financial offerings for customers. Yesway has parterned with Fidelity Express as its in-store provider of money order and walk-in bill payment financial services. These services will be available at Yesway’s rapidly growing number of locations in Iowa, Kansas, Texas and Oklahoma.
Fidelity Express money order and walk-in bill payment services in Yesway stores will add new, local payment avenues for consumers who need extended business hours to take care of life’s essential payments. Yesway clerks will help customers purchase a money order or make a bill payment in a matter of seconds at the service counter.
“Our growth plan at Yesway requires an experienced financial services provider who can offer convenient money order and walk-in bill payment services to our customers, wherever we are located,” said Tony Sparks, Yesway vice president of merchandising. “Given their long-standing reputation in the industry as being service-oriented, efficient and flexible, we believe Fidelity Express is the best choice for Yesway and our customers. We are pleased to deliver this added value to our customers’ experience.”
“Yesway’s expansion outlook paired with Fidelity Express’s ability to quickly mobilize services makes for a dynamic combination,” said K. Neal Barker, Fidelity Express director of sales and marketing. “We share a common commitment to convenience and appreciate Yesway’s promise to make life easier and each day a bit more pleasant for everyone who visits their stores. Our team is excited to serve these consumers right where they live and work.”
The importance of convenient financial service has grown tremendously. The more than 34 million unbanked and underbanked U.S. households rely on alternative financial services to make the monthly payments essential to daily life. Of all households in the U.S., 20 million use cash to pay their bills in a typical month and 9 million use money orders. According to the 2015 Diary of Consumer Payment Choice, cash continues to be the most frequently used payment instrument across all age groups and income levels.