CROSSMARK brings insights, analytics and wide coverage in the c-store channel.
Emeryville, Calif.-based Clif Bar & Co. has appointed CROSSMARK Inc. as its new selling agency within the convenience channel for the U.S.
“CROSSMARK brings a deep understanding of insights and analytics, which is becoming more important in today’s competitive marketplace,” said Karin Thrift, director of sales, c-store for Clif Bar & Co. “We also appreciate CROSSMARK’s depth and breadth of coverage in the convenience channel.”
CROSSMARK will serve as Clif Bar & Co.’s newest broker throughout the U.S. and is a leading sales agency in the convenience channel, representing top tier brands across multiple categories.
“We are very excited to add CLIF BAR quality products to the brands we represent in the convenience channel. We sincerely appreciate Clif Bar’s recognition of our capabilities and look forward to our developing partnership, enabling Clif Bar to enable further growth of their business in convenience” said Jami McDermid, CROSSMARK president, sales agency. “Convenience is a key strategic channel for CROSSMARK, we are committed to continuing to build best in class capabilities focusing on our talent, business insights and our route to market, including process.”