Ferrero is poised for continued growth in the U.S. market.
The Ferrero Group and its affiliated companies (Ferrero), a global confectionary group, completed its previously announced acquisition of Nestlé USA’s confectionary business, with more than 20 iconic American brands, including chocolate favorites such as Butterfinger, BabyRuth, 100Grand, Raisinets, Wonka and the exclusive right to the Crunch brand for confectionary and certain categories in the U.S., as well as sugar brands such as SweeTarts, LaffyTaffy, and Nerds.
“We are pleased to welcome Nestlé USA’s confectionary brands and its talented employees to Ferrero. This outstanding portfolio of iconic brands with rich histories and tremendous brand awareness is a strong addition to Ferrero’s growing U.S. platform, which includes the recently acquired Ferrara Candy Co. and Fannie May Confections Brands,” said Giovanni Ferrero, executive chairman of the Ferrero Group. “With our substantially increased scale and broader offering of high-quality products across the chocolate snack, sugar confectionary and seasonal categories, Ferrero is poised for continued growth in the key U.S. market.”
Lapo Civiletti, CEO of the Ferrero Group, added, “This is an important moment for the Ferrero Group, and we are confident that our commitment to deliver value to North American consumers and customers will be strongly enhanced by the addition of these powerful brands to our portfolio.”
Nestlé USA’s three confectionary manufacturing facilities in Illinois and associated office space in California will be managed by the Ferrara Candy Co., which was acquired by a Ferrero affiliated company in 2017.