CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Brewers Association Introduces Independent Craft Brewer Seal Retail Program

By CSD Staff | April 25, 2018

Share

The Independent Craft Brewer Seal Retail Program offers free point-of-sale materials designed to help customers identify independent craft beer.

More beer lovers are supporting independent brewers. In response, the Brewers Association is equipping on- and off-premise retailers with free assets to activate the independent craft brewer seal and differentiate authentic independent craft beer from Big Beer acquired brands.

From better beer bars and restaurants to liquor and grocery stores, retailers interested in elevating how they promote independent craft beer can visit a new microsite launched at BrewersAssociation.org/RetailerSealPOS. Here retailers can download point-of-sale materials that will allow them to directly support and call out independent craft beer to customers interested in supporting small, innovative businesses.

“Independence not only matters, it pays and rewards both retailers and beer lovers,” said Julia Herz, craft beer program director, Brewers Association. “Beer drinkers express that transparency and underlying ownership can drive their purchase intent. Data shows that independent craft outperforms Big Beer acquired brands on a number of metrics. There are many reasons for retailers to seal the deal to support and differentiate independent craft brewers at the point of purchase.”

According to a recent Nielsen study, independent craft reaches more people with a 24% higher household penetration than Big Beer acquired brands. More is spent on independent beer, with the purchase size for independent craft consumers 12% larger than the purchase size of Big Beer acquired brand consumers. Independent craft consumers purchase 43% more frequently per year compared to the consumers of Big Beer acquired brands.

Since its launch in June 2017, more than 3,200 small and independent craft breweries—representing more than 75% of independent craft volume—have adopted the seal, displaying it on packaging, in breweries, across websites, social channels and more. According to VinePair, “the Brewers Association’s seal could easily surpass the reach and impact of organic food labels.”

Related Articles Read More >

Go Time Offers Personal Service with a Small-Town Feel
Contactless Payment Transactions Continue to Increase
Wawa Releases Video with Philadelphia Eagles Players
Black Buffalo Completes $30 Million Equity Raise
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization