CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Will Recent Negative Publicity Impact Organic Food Sales?

By CSD Staff | May 16, 2018

Share

Percentage of eating occasions where foods with organic labels were consumed increased from 7.5% to 9.7% in the past three years, according to NPD Group.

Are organic food sales at risk after recent publicity on the pesticide levels in organically grown foods being equal to that of conventionally grown foods?

According to NPD Group, a global information company, it’s not likely that organic food sales will be impacted by the negative publicity because organic consumers hold a strong belief in their nutritional knowledge and healthy lifestyle and won’t let it be undermined.

Consumption of organic beverages and foods has been growing for a variety of reasons including increased availability, more affordable organic options than in the past, and a growing number of health- and nutritionally-conscious consumers. The percentage of eating occasions where foods with organic labels were consumed increased from 7.5% to 9.7% in the past three years. Over a seven day period about 10% of the population consumes all organic foods, 19% consume all natural and organic foods, 20% all natural only foods and 51% of the population are non-users of organic and all natural foods, according to NPD’s National Eating Trends, which continually tracks all aspects of how U.S. consumers eat.

Organic only consumers, who tend to be female, ages 35-44 and 55 to 64, live on the West Coast, and have a household income of $75,000 plus, have strong convictions when it comes to their healthy lifestyle. They feel they know more about nutrition than most people and frequently check labels. The demographics of those who consume both all natural and organic foods skew towards children under the age of six, females, ages 18-54, and Hispanics.

Similar to organic only consumers, they maintain a healthy lifestyle and consider themselves knowledgeable about nutrition and the foods they eat. Although one might assume consumers of all-natural have the similar profile to organic only and those who consume both organic and all natural foods, all-natural consumers are remarkably average in their attitudes toward healthful eating and put greater importance on taste and convenience.

“Organic consumers will hold steadfast to their beliefs and continue to seek organic foods despite negative reporting, and all natural consumers will continue to place convenience and taste first,” said Darren Seifer, NPD food and beverage industry analyst. “For food manufacturers, grocers, and producers, it’s a matter of understanding the attitudes and behaviors of each group and responding to their unique needs and wants.”

Related Articles Read More >

Yesway Opens Four New Allsup’s Stores
Stewart’s Shops Builds New Site
Urban Insurance Sets Focus on C-Store Industry
Bolstering Adult Beverage Sales
YEO Conference

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization