Stay Atop the Sustainability Trend

Learn how renewable fuels are helping c-stores stay on top of the sustainability trend — and attract customers.

If it seems like the sustainability trend is everywhere, that’s because it is.

  • Walmart has launched Project Gigaton, with a stated goal of reducing emissions in its supply chain by 1 gigaton by 2030.
  • The Hershey Company — a well-known name in the c-store industry — is on the Dow Jones Sustainability Indices, which select companies based on their long-term economic, social and environmental asset management plans.
  • LEED certification has become an aspiration for many convenience stores opening new buildings.
  • California’s Low Carbon Fuel Standard (LCFS) calls for the use of cleaner-burning transportation fuels.

From fleets to individual drivers, from companies to public organizations, the sustainability trend has taken hold and shows no sign of slowing down. Forward-thinking c-stores are already tapping into their customers’ desire to be green by adopting sustainable practices both inside their stores and out.

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“I’ve told many friends of mine that have truck stops, as well as competitors, that renewable fuels are a good thing to have,” Lonnie Tabbaa, co-owner of Fontana Truck Stop Center in Southern California, said in an REG case study. “It’s clean for the environment, you can make a better margin on the fuels and the drivers are fine with it. There are no issues.”

Fontana Truck Stop Center, located near two interstates in an industrial area outside Los Angeles, offers biodiesel blends and an innovative new renewable fuel that is a blend of biodiesel and renewable diesel.

California, where so many trends start, offers perhaps the best glimpse at the future of sustainability and fuel. The LCFS aims to reduce the carbon intensity of transportation fuels by 10% by 2020. Obligated parties and fleets are turning to biodiesel as a solution. Biodiesel volumes in California increased 1,196%  from 2011 through 2016, and the average biodiesel blend level in the state recently experienced a 65.7% year-over-year increase.

These stats and other insights are found in the REG white paper “Lower Carbon Intensity Solution — How Biodiesel Has Become the Answer to Emission-cutting Initiatives.”

No matter where you do business, you’d be well-served by understanding what’s happening with the LCFS. Shelby Neal, director of State Governmental Affairs at the National Biodiesel Board, said in the white paper that “there is a distinct growth trend with respect to low carbon policies,” and he said they come up frequently in his conversations with lawmakers across the U.S.

Download the free REG white paper by clicking here.