A portion of proceeds from Yesway Water sales will benefit Operation Homefront, which supports America’s military and their families.
Yesway announced the launch of Yesway Water, the convenience retailer’s new private label line.
Available now in all Yesway stores, Yesway Water comes in spring, purified, and enhanced types in unique package designs in the following sizes – a 20-ounce bottle, a 700-ml enhanced water sport cap bottle, a 1-liter bottle, and a 24-pack of .5 liter bottles.
To celebrate the product rollout, in support of its steadfast commitment to the U.S. military and first responders, as well as the recent launch of its charitable giving program, Yesway Gives Back, Yesway, based in Des Moines, Iowa, will donate 5 cents from the sale of every specially marked bottle of new Yesway-branded water—up to $25,000, to Operation Homefront.
Operation Homefront is a national nonprofit organization that’s mission is to build strong, stable and secure military families so they can thrive in their communities.
“The launch of Yesway Water, the first of what will be many high quality Yesway private label products to be rolled out throughout this year, delivers on our promise to provide better, fresh and truly convenient food, beverage, and product options to our customers,” said Thomas Nicholas Trkla, chairman and chief executive of Yesway. “Yesway-branded spring, purified, and enhanced water are all national brand, quality products at a compelling value that we created to meet the needs of our increasingly health conscience customers. We have been developing our private label product line for the past year and are very excited to launch it officially with the introduction of Yesway Water. We are equally proud to support Operation Homefront, a terrific organization which provides much needed support for military families.”
Yesway’s swiftly growing portfolio currently consists of 101 stores located in Iowa, Kansas, Missouri, Oklahoma, and Texas. Yesway plans to acquire, improve, and rebrand 500 convenience stores in selected regions of the U.S. over the next several years.