Partners with artists to create a musical tribute to reggae.
To celebrate the 100-year anniversary of Red Stripe beer producer and Jamaican brewer, Desnoes and Geddes Limited (D&G), Red Stripe has collaborated with Las Angeles-based, five-time Grammy Award winning Jamaican Musician & Producer Paul “Pablo” Stennett and seven Jamaican artists to create original singles representing the evolution of Jamaican music throughout the years. Featured genres and artists include:
- Blue Glaze Mento Band Sweet Jamaica (Mento)
- Christopher Martin Fun Time Gain (Ska)
- J-Summa Keeping it Up (Pop/Dancehall) – Lead single
- Tifa JA Party (Dancehall)
- Ed Robinson Neva Give Up (Rock Steady)
- Tosh I’m Done (Lover’s Rock)
- Agent Sasco Feel the Vibe (Dancehall)
Red Stripe officially previewed the first single from the album in a live debut performance from reggae and SKA sensation, Christopher Martin at Wynwood Artwalk on Saturday, June 9 at the event marking the official countdown to SumFest. SumFest, dubbed the “greatest reggae show on earth” is Jamaica’s biggest music festival that took place in Montego Bay from July 20- 24. Martin’s track serves as the unofficial Red Stripe anthem and also features follow along choreography.
Amberly Hilinski, senior brand manager, Red Stripe USA commented, “Reggae music is intrinsically Jamaican and so is Red Stripe Beer and so it makes perfect sense that the great Jamaican Beer would develop this tribute to reggae to celebrate Desnoes and Geddes 100th anniversary. This EP allows our fans to experience, first hand, the ‘good vibes’ of our heritage through an amazing collection of original songs from celebrated Reggae artists across multiple genres.”
The full album will be available for download on Aug. 31. Funds generated from sales of the album on iTunes will be contributed to the development of Jamaican Music under the Desnoes & Geddes Foundation’s Learning for Life platform in partnership with the Pablo Stennett led We Are Tomorrow Foundation.