In addition to free coffee on National Coffee Day, Cumberland Farms announces ‘Free Coffee Fridays’ in October.

Cumberland Farms is set to celebrate National Coffee Day on Sept. 29 with FREE hot or iced coffee for customers.

To get in on the deal, customers can text the word FREECOFFEE to 64827 to receive a mobile coupon straight to their smartphone, which will allow them to redeem a free Farmhouse Blend or Bold coffee in any size (hot or iced) – or the choice of tea, cappuccino or hot chocolate on National Coffee Day.

And, if you’re a fan of Pumpkin Spice Latte (PSL) season, Cumberland Farms allows customers to customize their choice of beverages with flavor shots, including pumpkin, hazelnut, caramel or classic French vanilla—and make it their own with extra espresso shots, milk or cream—all at no additional cost.

To sweeten the deal, Cumberland is also bringing back its “Free Coffee Friday’s” beginning Oct. 12—and every other Friday throughout the rest of the month—where customers can stop by any of the brand’s nearly 600 retail locations across the Northeast and Florida for a free cup of coffee, in any size.