New NOCO rewards program offers a simpler and more effective way to connect with loyalty members.
NOCO has launched a Paytronix-powered rewards program for its NOCO Express convenience stores.
The new rewards program gives NOCO an unmatched ability to use customer data for the purpose of driving more transactions.
Operating 39 convenience stores throughout western New York, NOCO Express had offered a loyalty program to its customers for the past eight-and-a-half years. The brand felt the program had become ineffective and stagnant and that the team outgrew the features and functionality of its previous platform.
NOCO needed to upgrade to a system that would make it easy for guests to join and engage with the program while giving the team the tools it needed to use the data to predict visits, engage with guests through multi-channel messages, and ultimately compel even more visits.
Today, customers sign up in store or download a new loyalty app, developed by Paytronix, to save every time they shop at NOCO Express or fill up at the pump. Members earn instant savings and rewards, plus free in-store items, discounts on monthly specials and birthday rewards. Members also save three cents per gallon on gas, which doubles to six cents if signed up for NOCO EZPay.
Plus, every time a member identifies themselves at the pump or in store, they receive an entry into that month’s sweepstakes. Sweepstakes entries are multiplied as the number of visits in the month increase. High frequency members get triple entries with each ID, while lower frequency members get a single entry with each swipe of their membership card or telephone number identification.
“The new NOCO Friends & Family program gives us a simpler and more effective way to connect with members, engaging them with special offers that get them into the store. It also allows us to thank our customers for their loyalty,” said Jim DeFilippis, vice president and general manager, NOCO Express. “We didn’t want an ordinary plug and play loyalty program like everyone else. We wanted a program that is better than our competitors’ and unique enough that they wouldn’t want to copy it. Paytronix created a real opportunity for us.”
With the new platform, NOCO’s customers can easily engage with the new loyalty program and the team now has access to customer data it needs to target promotions that result in more trips. Automated member messages deployed in real time deliver reward earning information. The system takes the guesswork out of promotions by predicting future member visit behavior and automatically deploys messages designed to keep members on their normal visit pattern, or challenge them to visit more often.
“Paytronix has the creative and open-minded people as well as the resources to get us where we want to be—differentiating NOCO from competitors with the NOCO Friends & Family Program,” added DeFilippis. “We can do things with marketing and the customer experience that we just couldn’t do in the past, like reaching out to invite members who haven’t used an earned reward yet to redeem it. That’s true loyalty, our members appreciate the contact and it builds a relationship.”
“From the beginning of our relationship with NOCO, we recognized a team of visionaries. They have made a strategic decision for the company that will result in positive short- and long-term impact,” said Michelle Tempesta, head of marketing for Paytronix. “With Paytronix, NOCO has set itself up for continued success into the future to compete and win in a highly competitive space by using customer data to strengthen its position in the market.”