RaceTrac offers limited-time breakfast sandwich made with Eggo waffles.

RaceTrac and Kellogg’s partnered recently to provide c-store guests a breakfast sandwich created with Kellogg’s Eggo waffles.

RaceTrac and Kellogg worked together to develop a new foodservice offering that met their customers’ need for a high quality, quick and tasty breakfast or snack offering. The limited time menu offering featured the Eggo brand, which has a strong brand awareness with the RaceTrac consumer. The RaceTrac breakfast sandwich made with Eggo waffles features maple-flavored sausage, egg and cheese layered between two classic Eggo waffles.

“The partnership with the Eggo brand tied in perfectly with our quality breakfast offerings, providing a tasty and affordable breakfast choice for our on-the-go guests,” Steven Turner, RaceTrac executive director of food programs & offers. “We supported the Eggo sandwich launch with signage and social media, as well as partnered with Kellogg on their Kellogg’s Family Rewards. The Family Rewards program helped draw new guests into the stores. Guests have come into our stores specifically looking for this product, which is a win!”

This limited time offer is exclusively available at RaceTrac now through Nov. 7.

Kellogg’s also took the opportunity to meet up with their RaceTrac partners at the NACS show in Las Vegas and awarded them the WK Kellogg Excellence in Convenience Store Foodservice 2018 award. Don Davis, vice president, Kellogg’s Specialty Sales added, “We’re proud to partner with RaceTrac on providing solutions that meet their on-the-go customers’ needs – and about future opportunities that bring our great brands together.”

Headquartered in Atlanta, RaceTrac now operates almost 500 convenience store locations in Georgia, Florida, Louisiana and Texas.