SNICKERS Brings Back ‘Hungerithm’ Tool

7-Eleven customers get real-time SNICKERS discounts as ‘hanger’ escalates on the internet.

Hungry Snickers-fans have one more thing to celebrate this holiday season—discounts on Snickers at 7-Eleven thanks to ‘Hungerithm’.

The internet has seen its fair share of ‘hanger’ during the holidays as people tweet, snap and post their way through crowded airports, endless checkout lines and awkward dinner conversations. Internet ‘hanger,’ however, has its upside thanks to SNICKERS and its innovative ‘Hungerithm’ tool.

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For the second year in a row and just in time for the holidays, SNICKERS is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of SNICKERS increases at participating U.S. 7-Eleven stores in real time.

“The holidays can be a stressful time for everyone, and the internet reflects the mood of the season,” said Josh Olken, brand director, SNICKERS. “‘Hungerithm’ offers a fun way to navigate this time of year with SNICKERS, offering that moment of satisfaction when you need it most.”

To track the mood of the internet, as well as lock in the price of a SNICKERS bar that can be redeemed in the form of a coupon at participating 7-Eleven stores, fans can visit In-store signage explains the program to shoppers. The ‘Hungerithm’ promotion began on Nov. 7 and will be live through 11:59 p.m. EST on Dec. 31, 2018.

Originally piloted in Australia 7-Eleven stores to critical acclaim, ‘Hungerithm’ was developed by Clemenger BBDO Melbourne under the “You’re Not You When You’re Hungry” campaign. The algorithm checks social media posts in real time against a list of 3,000+ commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As ‘hanger’ goes up, the coupon value goes up too.

“Many 7-Eleven customers stop by to treat themselves during a busy day – whether it’s after school, taking a break from work or, at this time of year, holiday shopping and activities,” said 7-Eleven Confectionary Senior Manager Andrew Lee. “SNICKERS are a satisfactory treat at any price, but customers should definitely take advantage of Hungerithm’s sweet discount on their favorite chocolate candy bar.”