Former MLB Pitcher Paul Byrd to serve free coffee to guests in Atlanta area RaceTrac.

RaceTrac’s new ‘Crazy Good Coffee’ machines grind coffee on-demand for customers.

On Thursday, Dec. 13, RaceTrac is partnering with former MLB Pitcher Paul Byrd to unveil its new on-demand coffee offering.

Beginning at 7:30 a.m., Byrd will serve free coffee from the ‘Crazy Good Coffee’ machines to the first 100 guests to the RaceTrac located at 2466 Delk Road in Marietta, Ga.

RaceTrac’s Crazy Good Coffee bar offers six everyday varieties of blends, including Hazelnut, Regular, 100% Columbian, Rainforest Alliance Guatemalan, Decaf and Dark Roast. RaceTrac is also offering Pumpkin as a seasonal limited-time offer. The new machines allow guests to start their day the best way possible by enjoying a morning cup of coffee at a price that goes down smoothly.

As part of the campaign, RaceTrac will host similar events in four markets including Atlanta, Dallas/Fort Worth, New Orleans and Orlando.

The event will include:

• Opportunity to try the new ‘Crazy Good Coffee’ machines for fresh coffee that’s freshly ground right before your eyes
• FREE coffee for the first 100 guests, served by guest barista Paul Byrd
• Interactive photo opportunity with Paul Byrd