Del Taco said its Beyond Taco, which uses plant-based product Beyond Meat, is already driving sales.
“…we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings,” CEO John Cappasola told investors.
The Beyond Taco, which rolled out in all 580 stores of the Mexican fast-food chain on April 25, is available in a vegetarian or vegan version and costs $2.49 (one dollar more expensive than the standard tacos). The Beyond Meat crumbles are seasoned with Del Taco spice and include grated cheddar cheese, lettuce and diced tomatoes. The vegan option replaces the cheese with avocado.
“The team did a great job developing a proprietary and unique flavor profile that tastes incredibly similar to our current ground beef, allowing us to broaden its appeal to not only attract vegans and vegetarians but also those looking for ‘better-for-you’ options or to reduce red meat without sacrificing flavor,” said Cappasola.
According to Cappasola, the new menu item has been attracting new customers in addition to regulars.
“We’ve had stories — even on social media — of folks talking about having never been to Del Taco before and this giving them a reason to check out the brand,” he said.