As of July 1, c-store foodservice sales and marketing agency Ultimate Sales is the national convenience store broker for Sara Lee Frozen Bakery.
For the first time in 60 years, Sara Lee Frozen Bakery became a stand-alone bakery in August 2018. Since then, Sara Lee’s management has provided the focus needed to deliver bakery and snacking growth for the c-store industry.
“For the last few years, Sara Lee was on the sidelines, but with new management, we’re ‘back’ with the right portfolio and infrastructure,” said Rob Kirkpatrick, VP Sales. “Once we focused our sales needs on a broker who understands c-store foodservice, it quickly became clear that Ultimate Sales’ progressive culture is a great fit for Sara Lee Bakery. Ultimate’s ‘out-of-the-box’ forward-thinking and sales reporting analytics is far superior to any competitors that we interviewed. And our c-store customers are now excited to work with a bakery company dedicated to helping grow their coffee program and late afternoon snacking category.”
Beginning this Summer, Sara Lee Frozen Bakery is launching its largest rollout of new products with 11 new items, including individually pre-sliced pie, brownies, cornbread and an assortment of desserts for afternoon snacking.
“We are excited to be working with the only freestanding foodservice bakery focused on c-stores and willing to invest in quality, R&D and innovation, which no one else is doing,” said Ultimate Sales Founder and Owner Wes Stone. “In just a short time, we have already seen Sara Lee’s flexibility and quick response to retailers’ requests, so we will soon be bringing even more Sara Lee new products to market.”