Shawn Burcham, Founder and CEO of PFSbrands, the parent company to Champs Chicken, BluTaco and Cooper’s Express, announced the publication of his new book, Keeping Score with GRITT: Straight Talk Strategies for Success.

In the book, Burcham reveals how his GRITT system propelled PFSbrands forward into a national success and double-digit growth over 20 years by providing high-quality foodservice programs and support within convenience stores.

Burcham’s experience described in the book stems from working in the convenience and grocery industries. All convenience store employees can learn how Burcham reached success and how they can accomplish the same kind of achievements for their stores — and also for their life.

“Entrepreneurs often believe that no one else understands what they’re going through. But I’ve been there,” said Burcham. “This book is for anyone who feels stuck and is looking to transform their frustrations and challenges into positive growth and results. I’m thankful to ForbesBooks in providing me this opportunity to share my story and to help others become more successful in work and in life, as our PFSbrands core purpose states.”

Providing not only his own story and history of PFSbrands, Keeping Score with GRITT describes the challenges that accompany business ownership while offering concrete insights and strategies for any person to be successful.

His tried-and-true business model, GRITT, is the overall theme that provides a business growth playbook for modern entrepreneurs and their employees. GRITT is an acronym of key success mindsets: Goal-driven, Responsible, Involved, Team and Tolerance of failure.