Starting Sept. 30, McDonald’s will conduct a 12-week test of the P.L.T., a plant-based burger using Beyond Meat, in 28 locations in Canada.
The P.L.T., which stands for “Plant. Lettuce. Tomato.,” is made with a Beyond Meat plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s.
“McDonald’s has a proud legacy of fun, delicious and craveable food — and now, we’re extending that to a test of a juicy, plant-based burger,” said McDonald’s VP of Global Menu Strategy Ann Wahlgren. “We’ve been working on our recipe, and now we’re ready to hear feedback from our customers.”
The McDonald’s P.L.T. features a plant-based patty with no artificial colors, artificial flavors, or artificial preservatives, and is served on a sesame seed bun. The P.L.T. will be priced at $6.49 CAD plus tax.
Global tests like these offer innovation and variety to customers in a test market while McDonald’s stays laser-focused on running great restaurants around the world.
“During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” said Wahlgren. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
McDonald’s operates more than 38,000 locations in over 100 countries. Approximately 93% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.