Casey’s General Stores has a new brand platform: “Here For Good,” to highlight Casey’s commitment to the communities the company serves.

Casey’s recently named independent creative agency Schafer Condon Carter (SCC) its Marketing Agency of Record (AOR). The new branding, the first milestone in SCC’s work with Casey’s, launches this week in print, broadcast and digital.

“For over 50 years, Casey’s has been at the heart of the communities we serve, and we want our brand to reflect the position we hold in towns and neighborhoods, as well as in our guests’ daily lives. Our goal was to identify a partner who could help us create a unifying brand idea that would connect deeply with our guests and the communities we have the privilege of serving,” said Chris Jones, Chief Marketing Officer and Senior VP, Casey’s General Stores. “We believe SCC, and the new ‘Here For Good’ platform we have developed together, will be an excellent step forward in accomplishing this effort.”

SCC has significant experience serving clients in the retail, restaurant, food and foodservice sectors, as well as working with iconic American brands including the Chicago Cubs, Weber Grills, Solo Cup, LiftMaster, the Indianapolis Motor Speedway and Kellogg’s, among others.

“We are honored to be working with Casey’s,” said David Selby, CEO of SCC. “They are an extraordinary brand and company with a powerful mission to be at the heart of every community they serve, and their convenience, product quality and service is unmatched. We look forward to working with the entire Casey’s team to help articulate and celebrate this mission in driving continued momentum and growth.”

Casey’s operates over 2,000 convenience stores in 16 states. Founded more than 50 years ago, the company has grown to become the fourth-largest convenience store retailer and the fifth-largest pizza chain in the U.S.