Minnesota-based Tecmark, which specializes in loyalty reward programs for convenience stores, is officially changing its name to Simpliconnect. Brent Harms, CEO and founder of Simpliconnect, sees the need of convenience store owners evolving to a broader customer engagement solution — something more than just loyalty and rewards programs.

With that, the Simpliconnect branding clearly supports its stated mission of “connecting clients to their customers.” Simpliconnect offers a myriad of digital solutions, including several mobile app options, customized reward programs, frictionless enrollment, personalized communications and integrations for other needs like scan data, CPG and delivery services.