7-Eleven has opened a new Evolution Store in the Dallas-Fort Worth area, making it the chain’s fifth Evolution Store in the area and its ninth in the country. Located at the corner of Preston Road and Alpha Road in Dallas, this new location will include customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco Company, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border.
Laredo Taco Company is famous for its authentic tacos served on fresh-made flour tortillas as well as its signature salsa bar with a wide selection of salsas and toppings including salsa roja, salsa verde, creamy cilantro, habanero and more. Specialties include authentic fajitas, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs. Unlike other Laredo Taco Company restaurants, this location features an extended covered patio for customers looking to enjoy outdoor seating, frozen margaritas and beer on tap.
“We’re excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve,” said Molly Long, 7-Eleven vice president of store evolution and design. “The customer is getting the convenience they expect from 7-Eleven coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers.”
The store will feature a self-serve espresso machine where 7-Eleven will test specialty items including Cold Foam, Caramel Macchiato, Dirty Chai (a Chai Tea Latte with added double shot of espresso), White Mocha and Horchata Latte. In addition to custom espresso drinks and cold brew coffee, customers can also enjoy organic smoothies and shakes, vitamin-infused sparkling water and even a wine cellar with an enhanced and expansive selection of wine. These innovations are available alongside 7-Eleven’s iconic products like Slurpee drinks, Big Bite hot dogs, Big Gulp fountain beverages and more.
Located at 13635 Preston Road, the store also offers an array of digital innovations providing customers with added convenience, including mobile checkout and delivery. With 7Rewards, the loyalty program found in the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.
The retailer’s expansion in the Dallas-Fort Worth area also means new jobs. Approximately 10-12 full- and part-time store associates are employed by each 7-Eleven store in the U.S.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. It is known for its iconic brands such as Slurpee, Big Bite and Big Gulp.
