7-Eleven Invites Slurpee Fans to ‘Bring Your Own Cup’

Customers can fill any container with Slurpee drink for only $1.50 this Friday and Saturday.

7-Eleven’s ‘Bring Your Own Cup’ Day is back and helping to kick off the 2017 Slurpee season at the c-store giant.

Slurpee fans can fill any “cup” – or containers that can be used as cups – with Slurpee deliciousness at participating 7-Eleven stores Friday, May 19, and Saturday, May 20, from 11 a.m. to 7 p.m. It’s just in time to try the latest limited-time frozen flavors – Cinnamon-flavored Pepsi Fire with a mouth-tingling finish, Lemonade made with real fruit juice or sugar-free Slurpee Lite Watermelon Lime with all natural flavors.

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The cost to fill any “cup” of choice, regardless of size, is $1.50, the price of an average medium Slurpee drink. All cups must be leak-proof, safe, sanitary … and fit upright within the in-store BYOC display cutout, which is about 10 inches in diameter. Sorry, trash cans, kitchen sinks and inflatable swimming pools are not eligible.

7-Eleven is getting into the BYOC game this year with its own collossal collectible cup, shaped like a blender and refillable. Thirsty customers who show up without an oversized cup can purchase the 50-ounce blender cup for $5.99. The new Ultimate Slurp Straw is more than twice as big as a regular straw and supports a Brainfreeze waiting to happen. Suggested retail price $0.99.

“Every year, BYOC gets bigger, and customers get more creative,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “Year-round, people show their personality through their striped and swirled Slurpee selections. On BYOCup Day, fans can customize their slurping experience even more by filling their own cup of their choice and sharing their crazy creations on social media.”

Part of the fun is capturing the Slurpee experience with photos and sharing it on social media. To encourage social media participation, 7-Eleven is using the hashtag #BYOCupDay so Slurpee fans can share their creative, colorful cups on Twitter, Facebook and Instagram. Snapchat users can follow REALLYSLURPEE for updates on BYOC. A special BYOCup Day geo-filter, available only at 7-Eleven stores May 19 and 20, adds an extra splash of color to snaps of the Slurpee fans unofficially competing for most unusual cup honors.

7-Eleven’s BYOCup Day is a worldwide phenomenon. Besides the United States, 7-Eleven stores in Australia, Canada, the Philippines and Malaysia have held BYOCup Days.