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Leading Brands Inc.

By CSD Staff | November 29, 1999

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Leading Brands Inc.

Leading Brands Inc. announces the launch of TREK Natural Sports Drinks and NITRO Energy Drinks in both the United States and Canada. TREK is an all-Natural Sports Drink that is sweetened with pure cane sugar and not high fructose corn syrup (as are other products). TREK Natural Sports Drinks are ‘osmotically balanced’ to allow the body to quickly absorb and assimilate their liquid energy. They are formulated to naturally hydrate athletes fast. NITRO Energy Drinks, on the other hand, pack the full punch of an energy drink and at the same time hydrate your body. They are non-carbonated and a unique formulation of thirst-quenching energy. Both TREK Natural Sports Drinks and NITRO Energy Drinks are available in a new, lower cost, 20-oz. package featuring the trademark TREK loop cap that allows the bottle to be easily clipped to back-packs, belts, bikes and other paraphernalia. TREK Natural Sports Drinks are initially released in four flavors: Orange, Fruit Punch, Lemon-Lime and Wildberry. NITRO Hydrating Energy Drinks come in three flavors: Grape, Blue Raspberry and Red Berry.

Leading Brands Inc.
[email protected]
www.trekenergy.com
www.lbix.com

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    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
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    • 2022 Hot New Product Contest
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    • 2021 Chain of the Year
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    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization