Miller Brewing Co.

For football fans, Sunday is the biggest day of the week. They spend the whole week thinking about next week’s game – where they’ll watch it and what they’ll drink. Whether it’s a tailgate party or a house party, beer is a big part of the sports-watching tradition. Football 2006 will clearly integrate the passion of the football experience by focusing on the quality and personality of Miller Lite and Miller Genuine Draft. As customers go through the weekly ritual of planning their game-watching experience, Miller Lite and Miller Genuine Draft will put them right on the 50-yard line with the company’s "Upgrade Your Game" promotion running August 1 through December 31.Team-specific POS and football-themed packaging will allow retailers to showcase these trademark brands and deliver the brand message at point-of-purchase.

Miller Brewing Co.
www.milleradvantage.com