The Hershey Co.

The Hershey Co. has seized share leadership in the mint category. Crediting success to breakthrough innovations like IceBreakers Liquid Ice, IceBreakers Sours and BreathSavers 3 Hour Mints, Hershey’s is now bringing innovation to the gum arena with the introduction of IceBreakers Ice Cubes. IceBreakers Ice Cubes is a patented new Ice Cube gum that delivers an instant cold sensation. Frosted with a proprietary process, sugar-free IceBreakers Ice Cubes are an extra-cold and refreshing new alternative to stick and shell gum offerings. The cube shape, reflective of an ice cube, reinforces its refreshing, ultra-cold product benefits. IceBreakers Ice Cubes are available in spearmint and peppermint.

The Hershey Co.
www.hersheys.com