Mike and Ike Lemonade Blends is now arriving on store shelves. This new Mike and Ike flavor is the result of Just Born’s 2007 “Mix Master” consumer contest to choose the next Mike and Ike candy. Over 140,000 online votes resulted in Lemonade Blends being chosen as consumers’ favorite. Lemonade Blends candy is a five-flavor mix offering refreshing Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime Lemonade and Tangerine Lemonade flavors. The Mike and Ike Lemonade Blends variety is available for a limited time in 2008. As part of the product launch, Mike and Ike announced it would make a minimum donation of $100,000 per year to Alex’s Lemonade Stand Foundation to assist in its fight to cure childhood cancer.
For More Information From Just Born Inc.
Ellie Deardorff, (609) 279-0977
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www.justborn.com