Power Hungry Foods (PHF) introduces Lightning Rods Energy Beef Stick, the only energy-enhanced product that uses meat protein as the delivery system. This new alternative to energy drinks and bars uses the synergy of Guarana, charged full of natural caffeine; and ginseng to assist the body in restoring itself to health and for its beneficial effects on sports performance. Lightning Rods are gluten-free, contain 0% trans fat and no ascorbic acid. PHF is also investing in heavy TV promotion, beginning in late September. Jim Hawkins, vice president of sales and marketing, said  “given PHF’s recent relationship with a new marketing partner, a one minute infomercial will be aired nationally on all major networks to educate consumers about the unique benefits of Lightning Rods. This media opportunity is on target with our promotional strategy for Back to School and Fall Sports seasons.”

Power Hungry Foods
Contact: (888) 674-7849
www.powerhungryfoods.com