Megan Elfers joins the Kum & Go marketing team.

Kum & Go President and CEO Kyle Krause announced today that Megan Elfers is joining the company as the new marketing director, effective immediately.

Elfers has extensive experience in brand management, as well as food and retail marketing. In her role at Kum & Go, Elfers will be responsible for marketing strategy and promotional campaigns for Kum & Go stores.

Elfers joins Kum & Go from Hy-Vee, where she served as a marketing specialist since 2011. Prior to Hy-Vee, she worked as a senior retail marketing manager for Wrigley in Chicago, where she developed and implemented retail marketing initiatives for Wrigley’s Doublemint gum and other popular chewing gum brands.

According to Krause, it was Elfers’ proven track record of food and retail marketing success, along with her broad-based background in consumer-focused strategic marketing, that made her an ideal fit to serve as Kum & Go’s new marketing director.

“Kum & Go constantly seeks new ways to reach and engage with customers. Megan Elfers offers significant strategic marketing expertise related to the unique challenges of marketing food and snack products to consumers. She’s worked with well-respected brands in the food and retail industry, and her experience will serve Kum & Go well as we continue our rapid growth,” stated Krause.

A graduate of Duke University, Elfers received a bachelor’s degree in Civil Engineering. She went on to obtain her Master of Business Administration in Marketing & Management Strategy from the Kellogg School of Management at Northwestern University. Elfers lives in Clive with her husband and three sons.