Mars has introduced new COMBOS Baked Snacks 7 Layer Dip Tortilla, which packs big flavors in a small bite. This new offering from COMBOS Baked Snacks combines the robust flavors of cheddar cheese, sour cream, avocado, tomato, refried beans, onion and spicy jalapeño peppers. Seven-layer dip has been a long-time party food favorite, and COMBOS Brand brings this unique flavor combination to a convenient snack that’s sure to be a winner for parties, game time, on-the-go or anytime.
Retailers will dip into big sales. COMBOS Brand has a significant national media spend in 2013 to drive overall brand growth and support the launch. Key elements of the campaign include national print advertising, digital media, promotional radio, social media, a “7 Layer Party” public relations campaign, a Six Flags sponsorship with in-park media and in-store consumer promotions. Suggested retail price: 89 cents for 1.5-ounce singles or $2.49 for 6.3-ounce medium bags.
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